Viacom18 Consumer Products, the consumer products arm of Viacom18, is all set to extend the iconic youth brand MTV, from broadcast and digital space to an always on on-ground experience by introducing the first ever café - FLYP@MTV in association with Funbars Hospitality Pvt. Ltd, the master licensee that conceptualizes, develops, executes and operates India’s one of its kind urban hospitality experience.
FLYP@MTV will make its debut globally by opening in New Delhi in the month of December. Following the first café in New Delhi, Viacom18 Consumer Products and Funbars Hospitality Pvt. Ltd. plan to open 10 more cafes in the next five years beginning with Mumbai and Bangalore.
FLYP@MTV promises to provide patrons the opportunity to actually experience MTV in its entirety and interact with it through engaging touch points at the café, specially curated entertainment and an exclusive menu created by celebrity chef Ranveer Brar. FLYP@MTV aims to be an authentic representation of the independent professionals, free thinkers, creative minds: a progressive destination to WORK. CHILL. PLAY. A unique facet of the café is its nature of being an exclusive place to work during the day and transforming into a place to chill in the evening and a play zone at night. The café is consistent with MTV’s DNA of being fun, irreverent and entertaining. There is something for everyone at this one of its kind new MTV hangout.
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Viacom18 Consumer Products announces ‘FLYP@MTV’ first ever café in India
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