With an aim to further strengthen VOOT's content list, Viacom18 has signed a strategic partnership with Turner India. In the one of a kind partnership in the Indian digital VOD space, Turner's popular kids' entertainment shows will be played on Viacom18's VOOT.
After the new partnership, VOOT will add over 100 new characters including - The Powerpuff Girls, Ben 10, Roll No. 21 and Chotta Bheem alongside Dora, Spongebob, Motu Patlu, Shiva and Pokemon into its vast portfolio of programs.
Commenting on the tie-up, Siddharth Jain, Senior Vice President and Managing Director, South Asia, Turner India,
said, "The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own New Generations 2016 research that 71% of today's plurals are mobile phone users and 30% of them are on surfing the internet."
To which, Sudhanshu Vats, Group CEO, Viacom18, added, "Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within VOOT, called VOOT Kids we had started our journey to create the largest online destination for kids' content in India."
"This vision saw us aggregate content from both within our network brand Nick and outside, to launch with over 7000 videos of kids content. Additionally, this also brings two powerhouses of kids content on a singular platform to bring forth the best viewing experience for our loyal little viewers," he also said.
further explained, "With close to one-fifth of all viewing on VOOT coming in for VOOT Kids already, we clearly have managed to catch the attention of one of the most discerning audiences and the true digital natives. With this multi-year strategic tie-up with Turner India, we are adding to the depth and variety of content for this audience."
In addition to the Turner content, VOOT has its in-house franchises like Dora, Motu Patlu and Spongebob, along with the Nick shows as well as over 7000 new videos on the app and website. VOOT already hosts Chotta Bheem and Mighty Raju that run on Turner India's broadcast channels Cartoon Network and POGO, and Pokemon that airs on Disney's broadcast network.
http://m.adageindia.in/marketing/ne...partnership-for-voot/articleshow/52890856.cms
After the new partnership, VOOT will add over 100 new characters including - The Powerpuff Girls, Ben 10, Roll No. 21 and Chotta Bheem alongside Dora, Spongebob, Motu Patlu, Shiva and Pokemon into its vast portfolio of programs.
Commenting on the tie-up, Siddharth Jain, Senior Vice President and Managing Director, South Asia, Turner India,
said, "The collaboration with Viacom18 is a strategic move towards achieving this objective of being where our fans are and we know from our own New Generations 2016 research that 71% of today's plurals are mobile phone users and 30% of them are on surfing the internet."
To which, Sudhanshu Vats, Group CEO, Viacom18, added, "Online kids content is one of the major white spaces that exists in the country today. Through a dedicated offering within VOOT, called VOOT Kids we had started our journey to create the largest online destination for kids' content in India."
"This vision saw us aggregate content from both within our network brand Nick and outside, to launch with over 7000 videos of kids content. Additionally, this also brings two powerhouses of kids content on a singular platform to bring forth the best viewing experience for our loyal little viewers," he also said.
further explained, "With close to one-fifth of all viewing on VOOT coming in for VOOT Kids already, we clearly have managed to catch the attention of one of the most discerning audiences and the true digital natives. With this multi-year strategic tie-up with Turner India, we are adding to the depth and variety of content for this audience."
In addition to the Turner content, VOOT has its in-house franchises like Dora, Motu Patlu and Spongebob, along with the Nick shows as well as over 7000 new videos on the app and website. VOOT already hosts Chotta Bheem and Mighty Raju that run on Turner India's broadcast channels Cartoon Network and POGO, and Pokemon that airs on Disney's broadcast network.
http://m.adageindia.in/marketing/ne...partnership-for-voot/articleshow/52890856.cms
