Twitter to launch ‘Twitter TVRatings’ worldwide

[Thakur]

CANNES:It is a big development for broadcasters around the globe.

Social networking site Twitter had earlier this year launched ‘Twitter TV Ratings’ in the US.

The network will slowly launch it in the UK, Italy and Australia.

“We will be rolling it out across the world,” said Twitter researcher Anjali Midha during a presentation in Cannes at the ongoing MIPCOM
2014.

With this, the Twitter team wants to put the power of Twitter in the hands of the broadcasters, so that they know how the programmes are doing day after day or week after week and to also find out the subsequent reach from that activity.

“The reason we know that reach is important is because we see that Twitter really drives live ratings,” added Midha.

Twitter helps broadcasters know about live viewing as well as week after week viewing.

“Twitter is conversational, it is live, it is public, it is the global town square. The audience takes the show and makes it their own, it is distributed, it permeates the entire culture,” said Twitter TV creative lead Fred Graver.

Twitter to launch ‘Twitter TV Ratings’ worldwide | Indian Television Dot Com

 

[Dinesh jain]

Twitter TV ratings to soon launchglobally

MUMBAI: Twitter has become an important tool
for broadcasters and viewers alike, with
television shows being influenced by the
‘trending’ or ‘hashtag’ features on the site. Giving
this a business twist, Twitter earlier launched its
‘Twitter TV Ratings’ in the US, and now plans to
take it global and launch it in as many countries
worldwide.
Twitter will commence its international expansion
with countries like UK, Italy and Australia before
moving to other parts of the world.
The tool was first announced at Mipcom by
Twitter’s former head of media Chloe Sladden in
2012.
Developed in partnership with Nielsen, the TV
ratings will first launch in Italy this year. The
project is termed as a major move, since
analytics reflect that Twitter not only drives live
ratings but also keeps viewers tuned in longer.
Twitter researcher Anjali Midha states that US
viewers watching only TV will tune out 17 per
cent of the time. And if one adds mobile activity
to that TV watching, they will tune out 13 per
cent of the time. But people using Twitter while
watching TV only tune out 8 per cent of the
time.
Speaking at Mipcom 2014, she further stated
that live moments especially benefit from
Twitter.
During the Fifa 2014 World Cup, Brazil witnessed
a 37 per cent decrease in traditional digital ad
impressions. At the same time, there was 33 per
cent uplift in tweets and an 85 per cent increase
in impressions. In total, 672 million tweets were
sent in relation to the World Cup, the highest
figure Twitter has ever been able to associate
with an event as it happened.
Not only sporting events, but even shows like
‘Scandal’ used Twitter to keep people engaged
during cliff-hangers or unexpected moments,
using hashtags like ‘#WhattheHuck’ and
‘#WhoShotFitz’ to keep the drama going online.
The actors further joined the live tweeting, to the
benefit of the show as a whole.
Presenting some more statistics, the team at
Twitter revealed that 61 per cent of people
prefer show-related tweets coming from an actor
or cast member, versus 46 per cent who prefer
their friends and family, 35 per cent who prefer
the official show handle, and 24 per cent who
like reading tweets from the judges or host. On
the whole, 66 per cent of people prefer seeing
TV tweets from official show accounts.
It is thus learnt that celebrities and cast
members are the most influential ambassadors
of content and conversation.
“Crucially, earned TV impressions drive action at
scale. 90 per cent of users have taken action
after seeing TV mentions in tweets,” Midha
stated.
78 per cent take action on Twitter, 77 per cent
take action to watch the show, while 46 per cent
engage with the brand offline, for example, in a
purchase.
Twitter TV creative lead Fred Graver said,
“Twitter and TV give you a unique way for you to
find your audience, and to increase engagement
around shows. That bond lasts during the
episode, between episodes, or for whole
seasons. And if you’re talent, it can last your
entire career.”
Twitter TV ratings to soon launch globally | TelevisionPost.com

 

[Thakur]

RE: Twitter TV ratings to soon launchglobally

admin / mods plz merge in this thread already posted by me Twitter to launch ‘Twitter TVRatings’ worldwide

 

[Dinesh jain]

RE: Twitter TV ratings to soon launchglobally

yes plz merge