Social media marketers will now have new toys to play with as Twitter adds interesting audience managing tools to its service. Next time you post a tweet,you’ll be able to dictate who should read it as well as analyse how well it
has performed.
In the latest update, Twitter has added features such as audience list upload,audience manager and new supported ID types for creating audiences — specifically, email addresses, Twitter.
usernames or IDs and mobile phone numbers and mobile advertising IDs.
How these advertising methods will
affect common users is yet unknown.
After adding your target audience you’ll be able see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences. This is done
using the new Audience Manager tool.
For finding how well your posts have performed there’s ads.twitter.com , which shows the number of times users saw each tweet, measures the interaction and gives a percentage of the total engagement rate. It appears
just like Google’s Analytics. The
dashboard gives you an accurate
measure of traffic and the interface is simple enough for even rookies.
The dashboard of the analytics website allows anyone to see the nitty-gritties of their tweets, including the number of
Favourites, Retweets and Replies each post has received. http://m.tech.firstpost.com/news-analysis/twitter-adds-new-audience-management-features-in-its-latest-update-234338.html
has performed.
In the latest update, Twitter has added features such as audience list upload,audience manager and new supported ID types for creating audiences — specifically, email addresses, Twitter.
usernames or IDs and mobile phone numbers and mobile advertising IDs.
How these advertising methods will
affect common users is yet unknown.
After adding your target audience you’ll be able see the details of all of your audiences in one place, change or delete them and get notifications on the status of those specific audiences. This is done
using the new Audience Manager tool.
For finding how well your posts have performed there’s ads.twitter.com , which shows the number of times users saw each tweet, measures the interaction and gives a percentage of the total engagement rate. It appears
just like Google’s Analytics. The
dashboard gives you an accurate
measure of traffic and the interface is simple enough for even rookies.
The dashboard of the analytics website allows anyone to see the nitty-gritties of their tweets, including the number of
Favourites, Retweets and Replies each post has received. http://m.tech.firstpost.com/news-analysis/twitter-adds-new-audience-management-features-in-its-latest-update-234338.html