Top 4 payment apps spent 7,000 crore in cashbacks, advertising in FY18

[Bapun]

The top four payment services and e-wallet providers — Paytm, PhonePe, Google Pay and Amazon Pay — spent around $995 million or Rs 7,050 crore on advertising, marketing and promotional expenses in the last fiscal year, shows data compiled by BloombergQuint from the annual filings of the four companies.