Leading watchmaker Titan today entered
the wearable technology segment with the
launch of its smartwatch Titan Juxt and is
introducing it in international markets
including the US, the UK and Canada. The
watches will be priced between Rs 15,995
and Rs 19,995.
Juxt is launched in collaboration with
global technology giant HP , and Titan will
sell the smartwatch in the international
markets through HP’s distribution
network.
“We are selling Juxt in the US, the UK and
Canada through HP’s distribution network,
and in the next one year we will launch it
in five or six more countries outside
India,” Bhaskar Bhat, managing director of
Titan Company said.
The growth in the watches category across
players has been challenging, he said, and
with the launch of the new brand Titan
hopes to bring new customers into the
fold.
“This will help watches get back on wrists,
and smartwatches will give a fillip to the
watch business,” he said.
While the business model of Titan is not
based on international forays, Bhat said
that the initiative to sell it in international
markets will bring good business for the
company. The watch is available for
prebooking on the company’s e-commerce
website, and on Myntra. It will also be
available across select World of Titan,
Helios and large format stores, the
company said.
The approximately Rs 5,000 crore watch
market in the country has seen “single
digit growth” in the past year. Market
leader Titan has slowed down expansion
and is “more cautious” with the number of
new stores it opens, S Ravi Kant, chief
executive of watches and accessories, Titan
said.
Titan had said last year, that it would
increase its presence in small towns, with
100 more outlets across its retail formats
of World of Titan, Fastrack and Helios this
fiscal.
Source: Titan Juxt smartwatch launched in India, prices start from Rs 15,995 | Latest Tech News, Video & Photo Reviews at BGR India
