Tiger Global-backed news app News in Shorts has rebranded itself as “inshorts”.
In its new avatar, the application will evolve from being a news aggregator to a content discovery platform.
Users will receive a broad spectrum of content streams like videos, infographics, podcasts, blogs and others.
This is in line with the company’s plan to build a recommendation engine that would serve highly targeted and contextual content to every app user.
inshorts CEO and co-founder Azhar Iquebal said, “With the transition from News in Shorts to inshorts, we hope to replicate the success of News in Shorts in other forms of content.
This move would also enable us to provide high quality content to our users in a variety of formats and make us more relevant in a content landscape which is dominated by social media.”
“This is in a way our first move in building inshorts a customer centric company where every user would be served content based on his/her individual preference and profile.
As we go along, we would aim to make inshorts the go-to app for all kinds of curated content discovery and thereby saving them from the pain of downloading multiple apps for multiple purposes.”
Read more at:
http://www.televisionpost.com/technology/tiger-global-backed-news-in-shorts-rebranded-as-inshorts/
In its new avatar, the application will evolve from being a news aggregator to a content discovery platform.
Users will receive a broad spectrum of content streams like videos, infographics, podcasts, blogs and others.
This is in line with the company’s plan to build a recommendation engine that would serve highly targeted and contextual content to every app user.
inshorts CEO and co-founder Azhar Iquebal said, “With the transition from News in Shorts to inshorts, we hope to replicate the success of News in Shorts in other forms of content.
This move would also enable us to provide high quality content to our users in a variety of formats and make us more relevant in a content landscape which is dominated by social media.”
“This is in a way our first move in building inshorts a customer centric company where every user would be served content based on his/her individual preference and profile.
As we go along, we would aim to make inshorts the go-to app for all kinds of curated content discovery and thereby saving them from the pain of downloading multiple apps for multiple purposes.”
Read more at:
http://www.televisionpost.com/technology/tiger-global-backed-news-in-shorts-rebranded-as-inshorts/
