Thomson, a mass-market brand of the over $3.6-billion French media technology conglomerate Technicolor, today announced that it would re-enter the Indian consumer electronics and durables market with the roll-out of Thomson's first LED TV range in the country by the end of this month.
Technicolor, which sells set-top-boxes to major direct-to-home players like TataSky under its 120-year-old Thomson brand, had entered the Indian CRT television market in 2000. The company, however, ceased its television sales operations in the country in 2005 as a part of its 'business strategy'.
"We will continue to build the Thomson brand more strongly with the help of local partners. The $12.5-billion Indian consumer electronics and durables market grew at a compound annual growth rate of 10.5 per cent during 2005 and 2014. The market is evolving with new products and is poised to touch $20 billion by 2020. We believe that we are coming back at the right time," Manuele Wahl, senior vice-president of Technicolor, said on Tuesday.
Thomson has roped in Resolute Electronics Private Limited, a Hyderabad-based electronics manufacturing services company, as its exclusive brand licensee.
Resolute will invest around Rs 300 crore to add dedicated lines at its facility in Hyderabad and churn out Thomson LED, smart and ultra-high-resolution TVs, large home appliances like air-conditioners, washing machines and refrigerators and small home appliances such as air fryers over the next two years. It has also earmarked Rs 50 crore for above-the-line and below-the-line activities in the next three years.
http://wap.business-standard.com/article/companies/thomson-re-enters-indian-consumer-electronics-durables-market-115080400747_1.html
Technicolor, which sells set-top-boxes to major direct-to-home players like TataSky under its 120-year-old Thomson brand, had entered the Indian CRT television market in 2000. The company, however, ceased its television sales operations in the country in 2005 as a part of its 'business strategy'.
"We will continue to build the Thomson brand more strongly with the help of local partners. The $12.5-billion Indian consumer electronics and durables market grew at a compound annual growth rate of 10.5 per cent during 2005 and 2014. The market is evolving with new products and is poised to touch $20 billion by 2020. We believe that we are coming back at the right time," Manuele Wahl, senior vice-president of Technicolor, said on Tuesday.
Thomson has roped in Resolute Electronics Private Limited, a Hyderabad-based electronics manufacturing services company, as its exclusive brand licensee.
Resolute will invest around Rs 300 crore to add dedicated lines at its facility in Hyderabad and churn out Thomson LED, smart and ultra-high-resolution TVs, large home appliances like air-conditioners, washing machines and refrigerators and small home appliances such as air fryers over the next two years. It has also earmarked Rs 50 crore for above-the-line and below-the-line activities in the next three years.
http://wap.business-standard.com/article/companies/thomson-re-enters-indian-consumer-electronics-durables-market-115080400747_1.html
