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In a move that is likely to heat up India’s super app battle, Tata Group has also decided to come up with its own super app and raise competition for existing giants including Reliance Jio, Amazon, Paytm, and Flipkart Group. The company is working on an omnichannel digital platform to bring together its various consumer businesses under one channel. “It will be a super app, a lot of apps in apps and so on … We have a very big opportunity … How do we give a simple online experience connecting all of this, and at the same time a beautiful omnichannel experience? That is the vision,” N Chandrasekaran, chairman, Tata Sons said, the Financial Times newspaper reported.
Tata Group raises competition for Jio, Amazon, Paytm, Flipkart; to come up with superapp
Tata Group raises competition for Jio, Amazon, Paytm, Flipkart; to come up with superapp