Mudasir 4K
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TAM India has launched
its first ever eponymous mobile app which will give its subscribers such as broadcasters, media agencies and advertisers an easier access to the TV viewership data while on the go.
The objective is to provide a quick
and easy access to weekly top line
TAM data. Designed exclusively for TAM subscribers, the TAM India mobile app is available for iPhone, Android and BlackBerry operating
systems.
Subscribers can download the app
from App Store, Google Play and
Blackberry World. It will be updated every Thursday immediately after the
regular release of TAM data.
TAM Media Research CEO LV
Krishnan said, “Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever
unique initiative of launching TAM
India mobile app, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision-making process for clients. I
am especially excited about the
different ways in which this mobile app will be of value to the senior management across advertiser, media agency and TV broadcast organisations.”
On a weekly basis, the app will
provide a quick snapshot of different TV channel genres, markets, programmes and new promotables. At any given point in time, it will have data for the latest week along with the preceding four weeks.
TAM claims that the app makes it
one of the first movers across the
globe to have thought of and
executed such initiative for the
industry.
Features
Channel Genre: Overall genre-wise
viewership data and five weeks’
trends for select genres
Markets: Market-wise viewership
data and five weeks’ trends for select
markets
New programme launches: List of
new programmes launched during
the latest week on respective
channels
New promotables: List of new
programme promotions on respective
channels during the latest week
its first ever eponymous mobile app which will give its subscribers such as broadcasters, media agencies and advertisers an easier access to the TV viewership data while on the go.
The objective is to provide a quick
and easy access to weekly top line
TAM data. Designed exclusively for TAM subscribers, the TAM India mobile app is available for iPhone, Android and BlackBerry operating
systems.
Subscribers can download the app
from App Store, Google Play and
Blackberry World. It will be updated every Thursday immediately after the
regular release of TAM data.
TAM Media Research CEO LV
Krishnan said, “Our focus, as always, has been to enrich our customers with actionable insights through credible data. With this first ever
unique initiative of launching TAM
India mobile app, we have fortified our service commitment to the industry with that of anytime anywhere access to data and quicker decision-making process for clients. I
am especially excited about the
different ways in which this mobile app will be of value to the senior management across advertiser, media agency and TV broadcast organisations.”
On a weekly basis, the app will
provide a quick snapshot of different TV channel genres, markets, programmes and new promotables. At any given point in time, it will have data for the latest week along with the preceding four weeks.
TAM claims that the app makes it
one of the first movers across the
globe to have thought of and
executed such initiative for the
industry.
Features
Channel Genre: Overall genre-wise
viewership data and five weeks’
trends for select genres
Markets: Market-wise viewership
data and five weeks’ trends for select
markets
New programme launches: List of
new programmes launched during
the latest week on respective
channels
New promotables: List of new
programme promotions on respective
channels during the latest week
