Suresh Raina leaves Dhoni’s Rhiti Sports to sign up with IOS Sports and Entertainment

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Delhi-based sports management company IOS Sports and Entertainment has signed up Indian cricketer Suresh Raina for a period of three years.

Raina was earlier being managed by Rhiti Sports, a firm owned by Indian captain Mahendra Singh Dhoni.

The three-year deal is reportedly worth Rs 35 crore (Rs 350 million). Suresh Raina is the first cricketer to be signed by IOS. The deal includes Raina’s worldwide representation rights.

With this association, IOS will manage Raina’s endorsements and brand associations, corporate profile, patents and digital rights, images, visibility on social networking sites and merchandise.

“I was in touch with Neerav from past few months and we had several rounds of dialogs. I have been observing his company doing very interesting work for Olympic Sportspersons.

I believe IOS had all the requisite credentials I needed, importantly they have a passionate and dedicated team who understands the space and comfort that a sportsperson needs,” said Raina.

Commenting on this deal, IOS Sports and Entertainment MD and CEO Neerav Tomar said, “I am really excited about signing the deal with country’s premier cricketer Suresh Raina. We were in touch with each other for a longtime and finally we have signed the deal. I am sure we will have a great partnership working together.

Raina has been very consistent in all formats of the game and has the flexibility to adapt and play as the situation demands.

Importantly from a sponsorship point of view Raina has all the credentials, is articulate, has the ability and is not over exposed.

Read more at: 

http://www.televisionpost.com/news/suresh-raina-leaves-dhonis-rhiti-sports-to-sign-up-with-ios-sports-and-entertainment/
 
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