Star Sports releases new ad for Indian hockey team

[Thakur]

As the Indian hockey team prepares to compete in the semi-finals of the FIH Hockey World League, Star Sports has released a new ad film that hails Team India’s recent resurgence.

It also encourages the audiences and influencers to spread awareness and celebrate the triumphs of our unsung heroes.

The 45-second ad opens with the Indian hockey team along with coach Paul Van a** fielding questions at a press conference before leaving for Belgium.

Highlighting the lack of interest, only a handful of journalists have turned up and most of the seats are empty.

The first question is posed. A journalist sceptically asks what future lies ahead of Indian hockey.

Led by Captain Sardar Singh and coach Paul Van a**, the players list out the present set of achievements by the team.

“The world knows about it but India doesn’t,” Van a** says, referring to the lack of awareness in the country about the national team’s successes

Read more at: 

http://www.televisionpost.com/media-agency/star-sports-releases-new-ad-for-indian-hockey-team/

 

[Thakur]

Star launches emotional TVC to rejuvenate hockey

India's national sports hockey is losing its relevance in the country in terms of viewership, ground interaction and brand endorsements despite registering strong performances in recent times. In order to rejuvenate the below par statistics, Star Sports, which will be telecasting Hockey World League matches, has launched a TVC in association with Opticus to secure emotional connect with the Indian audience.
 
The league will be telecast from 20 June to 5 July.
 
The 45-second ad opens with the Indian hockey team along with coach Paul Van a** fielding questions at a press conference before leaving for Belgium. Highlighting the lack of interest, only a handful of journalists have turned up and most of the seats are empty. The question-answer round starts with a journalist skeptically asking what is the future of Indian hockey. Led by Captain Sardar Singh and coach Paul Van a**, the players list out the present set of achievements by the team. 
 
“The world knows about it but India doesn’t,” Van a** says, referring to the lack of awareness in the country about their national team’s successes.
 
Another journalist asks if Pakistan will be at the semi-finals in Belgium. In response Singh reminds the assembled media that they had defeated Pakistan to win Gold at the Asian Games, pointing out that that victory made India the first team to qualify for the 2016 Olympics in Rio.

http://www.indiantelevision.com/television/tv-channels/sports/star-launches-emotional-tvc-to-rejuvenate-hockey-150611

 

[Rahulan Raj]

RE: Star launches emotional TVC to rejuvenate hockey

its not emotional. ..but promotional

 

[Rahulan Raj]

Similar post also from u buddy. ..

 

[hirffa]

I like that ad very much. It has a strong message to everyone. I think Indians these days are supporting cricket too much.

 

[ABCDEFGH]

RE: Star launches emotional TVC to rejuvenate hockey

Already posted by you Star Sports releases new ad for Indian hockey team

 

[M.J.Sadiq]

Threads merged!

Davindar bro,

I remember Gssran bro and many of us told to search before posting. At least you can remember the thread that you already posted. I think you are not reading the full content before posting the news here. If you already read the content before creating the thread on 11-Jun and also read now, you would never did this mistake (that too one thread in the morning and another in the evening) Too much bro!