If media reports are to be believed, the cricket God Sachin Tendulkar’s last two test matches are such that the broadcasting partner Star Sports is quoting Rs. 1 lakh for a 10-second advertisement spot during the match. For a regular test series, a 10-second spot would cost an advertiser Rs. 40–50 thousand.
Read more-Star Sports hikes ad rates for Sachin Tendulkar's 200th and last Test match against West Indies - daily.bhaskar.com
Read more-Star Sports hikes ad rates for Sachin Tendulkar's 200th and last Test match against West Indies - daily.bhaskar.com