Sony Pictures Network India (SPN) will kick-start the upcoming season of Spanish football league- LaLiga, with a bold statement: it’s not football. It’s war.
The season will be telecast on Sony Six and Sony Six HD from 20 August.
The channel hopes through the campaign to capture the scale of this property by showcasing the sportsmanship and competition between the teams and how their fans react to it in the most unique possible manner, building an instant connect with football fans all over India.
“We always aim to create new and innovative content for all our viewers. Through this campaign, we want to highlight the scale of LaLiga by reaching out to the football fans of India,” said SPN president distribution and sports business Rajesh Kaul.
“Since the inception of the sports cluster at SPN, we have strategically worked to establish it as the premier destination for an unparalleled football viewing experience. Through our tactical acquisition of marquee international tournaments and international domestic leagues, we have established ourselves as a one-stop destination for International football. and want to give our viewers an experience of the highest quality of club and international football,” he added.
The new season will have a complete 360 degree roll out across mass media.
http://www.indiantelevision.com/television/tv-channels/sports/spn-highlights-scale-of-spanish-football-league-laliga-through-innovative-campaign-160816
