It's getting harder and harder to excite customers
with new smartphone features. Companies can
shout from the rooftops that their latest models
are faster and thinner, with better cameras and
crisper screens, but can they convince us that
this year's top model is qualitatively better than
last year's? Can they give us adequate enough
reasons to spend large amounts of money again
and again and again?
Even when it is time to upgrade, there are no
major factors within the Android universe, apart
from perhaps brand loyalty, that might keep
someone buying from the same company.
Upstarts offering flagship-class features at half
the price are stealing customers away from the
old guard, leaving the industry in further turmoil.
And that brings us to the Sony Xperia Z3+ which
is a few months overdue going by Sony's
established pattern, but which will still need to
jostle with the competition just in order to be
noticed. It's meant to be a conservative update,
going by the fact that it hasn't been called the
Xperia Z4, but it's still an entirely new product. It
will go up against the Samsung Galaxy S6
m.gadgets.ndtv.com/mobiles/reviews/sony-xperia-z3-review-the-pros-and-cons-of-staying-on-top-710091
