MUMBAI: Toronto born Indian Gursimran Bhullar (SIM) is all set to make his National Basketball League (NBA) debut with Sacramento Kings. He will be the first player of Indian origin to feature in NBA.
Multi Screen Media’s (MSM) sports channel Sony Six is the official broadcaster of NBA in India and the Indian’s debut in NBA will boost viewership for Sony too. Talking about Bhullar’s debut, Sony Six business head Prasana Krishnan said, “Sim is now a part of Sacramento Kings and would hopefully play on Monday as speculated. It would be a historic event and would hopefully be a big boost for Basketball and NBA in India.”
In various schools and colleges across India we see kids playing cricket on basketball court with dreams to become Sachin Tendulkar, Sourav Ganguly or Mahendra Singh Dhoni. While, India has a many idols to follow when it comes to cricket, there is serious crisis when it comes to other sports and especially basketball. Micheal Jordan, Kobe Bryant were inspiration for hardcore basketball fans but lack of local connect always played the spoil sport. Bhullar’s NBA debut will certainly lay foundation in bridging the local connect gap.
NBA India in association with Sony Six has already started many initiatives to popularise the sport at the grassroots level. A few among them being, school and college basketball leagues, roping in Bollywood actor Abhishek Bachchan as the brand ambassador of the sport and his participation in the NBA-All star game. The activities have so far been able to rejuvenate the sport in India.
http://www.indiantelevision.com/television/tv-channels/sports/sony-six-hopes-for-improved-nba-viewership-with-bhullar-s-debut-150404
Multi Screen Media’s (MSM) sports channel Sony Six is the official broadcaster of NBA in India and the Indian’s debut in NBA will boost viewership for Sony too. Talking about Bhullar’s debut, Sony Six business head Prasana Krishnan said, “Sim is now a part of Sacramento Kings and would hopefully play on Monday as speculated. It would be a historic event and would hopefully be a big boost for Basketball and NBA in India.”
In various schools and colleges across India we see kids playing cricket on basketball court with dreams to become Sachin Tendulkar, Sourav Ganguly or Mahendra Singh Dhoni. While, India has a many idols to follow when it comes to cricket, there is serious crisis when it comes to other sports and especially basketball. Micheal Jordan, Kobe Bryant were inspiration for hardcore basketball fans but lack of local connect always played the spoil sport. Bhullar’s NBA debut will certainly lay foundation in bridging the local connect gap.
NBA India in association with Sony Six has already started many initiatives to popularise the sport at the grassroots level. A few among them being, school and college basketball leagues, roping in Bollywood actor Abhishek Bachchan as the brand ambassador of the sport and his participation in the NBA-All star game. The activities have so far been able to rejuvenate the sport in India.
http://www.indiantelevision.com/television/tv-channels/sports/sony-six-hopes-for-improved-nba-viewership-with-bhullar-s-debut-150404
