Great news for cricket fanatics in India. The renewal process of the Indian Premier League’s (IPL) broadcasting rights by Sony Pictures Network India(SPNI), is already ongoing. A written letter, stating SPNI’s interest in broadcasting rights of the IPL was sent to the cricket board. NP Singh, the chief executive officer of SPN India met with Rahul Johri, the chief executive of Board of Control for Cricket in India and Ajay Shirke.
Actually, Sony is renewing the pact with the IPL since its contract of being the official broadcaster of the Indian Premier League is ending up the following year. SPN India was given a time limit of two months by the BCCI to submit a new offer for the rights’ retention, expecting IPL broadcast deal to elevate its upside. The period for the IPL rights can also be reduced by the BCCI who can also request a new tender if SPN India’s offer is not accepted.
To recall, the Indian Premier League is the cricket league contested every year in India. It is the cricket league that is the most attended in the world and is the first sporting event that has been broadcasted live on YouTube. Note that the IPL is considered the main Indian event today with almost 357 million viewers.
http://nextvindia.com/sony-pictures-network-india-set-renew-ipl-broadcasting-right/
Actually, Sony is renewing the pact with the IPL since its contract of being the official broadcaster of the Indian Premier League is ending up the following year. SPN India was given a time limit of two months by the BCCI to submit a new offer for the rights’ retention, expecting IPL broadcast deal to elevate its upside. The period for the IPL rights can also be reduced by the BCCI who can also request a new tender if SPN India’s offer is not accepted.
To recall, the Indian Premier League is the cricket league contested every year in India. It is the cricket league that is the most attended in the world and is the first sporting event that has been broadcasted live on YouTube. Note that the IPL is considered the main Indian event today with almost 357 million viewers.
http://nextvindia.com/sony-pictures-network-india-set-renew-ipl-broadcasting-right/
