Sony Pictures Networks India’s (SPN) video streaming platform SonyLIV’s focus going forward is to reach out to rural audiences through acquisition and curation of regional content.
The VoD platform feels that the next wave of consumption will come from rural audiences due to growing smartphone penetration and falling data costs.
SonyLIV bets on rural audience to fuel next phase of growth
The VoD platform feels that the next wave of consumption will come from rural audiences due to growing smartphone penetration and falling data costs.
SonyLIV bets on rural audience to fuel next phase of growth