Discussion Sony is blurring it's sponsors on Sony LIV

[iDJ]

I noticed this today when I am looking at any reality show on Sony Liv. Sony seems to blurred out random sponsors which is kind of annoying and ruining users viewing experience. What's your your opinion on this?

https://imgur.com/a/rbaJp1l

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[amty]

they blur it coz sponsers have only paid sponsership fee for tv not for app even here in middle east on any reality shop where they show indian brand sponsered is blurred