Sony Pictures Networks India (SPN) may have lost out to rival Star India in acquiring the media rights for Indian cricketearlier this month, but the broadcaster made sure that its competitor shelled out a price which barely made business sense.
“We were clear that either we will get the BCCImedia rights at the right price, or let them go at a price which would be economically unviable,” NP Singh, chief executive at SPN, told ET. He said that going into e-auctions, he knew that it’s going to be a high stress situation.
'Sony ensured BCCI rights went only at an unviable price'
“We were clear that either we will get the BCCImedia rights at the right price, or let them go at a price which would be economically unviable,” NP Singh, chief executive at SPN, told ET. He said that going into e-auctions, he knew that it’s going to be a high stress situation.
'Sony ensured BCCI rights went only at an unviable price'
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