WASHINGTON: They're not just for sharing any more: Facebook and Twitter are now looking to play a bigger role in shopping.
Both major social networks have unveiled plans to start using "buy" buttons on their sites, which could start having an impact on"social shopping" in the coming holiday
season.
The idea of using social networks such as Facebook to promote e-commerce has been around for some time, but so far has failed to
deliver much.
Facebook had some short-lived
programs for "digital gifts" and another programs selling virtual goods via Facebook
games.
"Social commerce," stemming from reviews or referrals from social networks, is expected to hit $15 billion by 2015, according to the
research firm Invesp .
http://m.economictimes.com/tech/internet/social-networks-like-facebook-twitter-make-push-as-shopping-destinations/articleshow/44376420.cms
Both major social networks have unveiled plans to start using "buy" buttons on their sites, which could start having an impact on"social shopping" in the coming holiday
season.
The idea of using social networks such as Facebook to promote e-commerce has been around for some time, but so far has failed to
deliver much.
Facebook had some short-lived
programs for "digital gifts" and another programs selling virtual goods via Facebook
games.
"Social commerce," stemming from reviews or referrals from social networks, is expected to hit $15 billion by 2015, according to the
research firm Invesp .
http://m.economictimes.com/tech/internet/social-networks-like-facebook-twitter-make-push-as-shopping-destinations/articleshow/44376420.cms
