El, an aspiring sneaker designer from Queens, works as a stock boy in a shoe store and hides his artistic talent. Sparks fly after a chance encounter with Kira King, the daughter of sneaker royalty and a Manhattan Princess Charming of sorts. With a nudge from his best friend and a touch of magic, El finds the courage to lace up and dream big.
The uber-cool jam “Kicks,” performed by Chosen Jacobs, is the film’s opening musical sequence and introduces El (Jacobs) and his affinity for sneakers as he glides his way through the vibrant street-sneaker subculture of New York City. The song was written by Antonina Armato, Tim James Price, Thomas Armato Sturges and Adam Schmalholz and produced by Antonina Armato and Tim James Price. The stand-out dance sequence is choreographed by Ebony Williams and Emilio Dosal.