Sky Sports is for the first time asking fans to send in their own images to feature in its new TV ad, celebrating why an Ashes summer is like no other.
The campaign captures what an Ashes summer means to players and supporters. Using #MyAshesSummer, fans can send in their own content, whether that’s selfies from the ground or pictures of friends and family coming together at home or in the pub to take on the Aussies together.
Those user-generated images will sit alongside footage of great Ashes moments as well as behind the scenes content from the Sky Sports cricket team, capturing the spirit of the series and the upbeat mood of the nation.
The TV ad will be updated after every Test, so viewers have plenty of chances to be part of the campaign by sharing images or video using Facebook, Twitter, Instagram or Vine. Sky Sports has also created a landing page with a media wall to feature even more of the content. #MyAshesSummer will be used on screen as part of the coverage on both Sky Sports Ashes and Sky Sports News HQ
http://www.indiantelevision.com/television/tv-channels/sports/sky-sports-launches-myashessummer-campaign-150622
The campaign captures what an Ashes summer means to players and supporters. Using #MyAshesSummer, fans can send in their own content, whether that’s selfies from the ground or pictures of friends and family coming together at home or in the pub to take on the Aussies together.
Those user-generated images will sit alongside footage of great Ashes moments as well as behind the scenes content from the Sky Sports cricket team, capturing the spirit of the series and the upbeat mood of the nation.
The TV ad will be updated after every Test, so viewers have plenty of chances to be part of the campaign by sharing images or video using Facebook, Twitter, Instagram or Vine. Sky Sports has also created a landing page with a media wall to feature even more of the content. #MyAshesSummer will be used on screen as part of the coverage on both Sky Sports Ashes and Sky Sports News HQ
http://www.indiantelevision.com/television/tv-channels/sports/sky-sports-launches-myashessummer-campaign-150622
