MUMBAI: Diet soda seems to be a dying beverage breed. Despite having been around for the longest time in the market, diet sodas fallen out of favour with consumers and redemption isn’t in sight. Ever since carbonated drinks hit the market, countless inventors, entrepreneurs and engineers have tried to enhance the taste, flavour and packaging of the product while also trying to reduce the sugar content.
The beginning of the diet refreshment was in 1952, when Kirsch Bottling in Brooklyn, New York launched a sugar-free ginger ale called No-Cal, which was designed for diabetics, not dieters, and distribution remained local. In 1962, American soft drink company, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption.
It was only in 1963 when Coca-Cola saw the power and joined the diet soft drink market with Tab, which proved to be a huge success.
Should Coca-Cola pull the plug on Diet Coke?
The beginning of the diet refreshment was in 1952, when Kirsch Bottling in Brooklyn, New York launched a sugar-free ginger ale called No-Cal, which was designed for diabetics, not dieters, and distribution remained local. In 1962, American soft drink company, Dr Pepper released a diet(etic) version of its soft drink, although it sold slowly due to the misconception that it was meant solely for diabetic consumption.
It was only in 1963 when Coca-Cola saw the power and joined the diet soft drink market with Tab, which proved to be a huge success.
Should Coca-Cola pull the plug on Diet Coke?
