NEW DELHI: In a move that might change the dynamics of India's booming mobile phone market, Samsung Electronics — the country's largest phone maker — has decided to take the offline retail route even as the rest of the
world is moving online.
While its peers like Xiaomi and Motorola are busy selling millions of handsets online, the South Korean giant has given in to mounting pressure from thousands of brick-and-mortar
retailers over predatory online pricing and has decided to extend exclusivity on selling rights of 48 models, including its much-
awaited Galaxy Alpha and Note 4, to offline retailers.
Traders to not supply goods to
e-tailers over predatory pricing
Offline handset retailers have been facing the heat from their online counterparts due to heavy discounts offered online, which they couldn't match. This has led to the formation of All India Mobile Retailers Association
(AIMRA), a body that has vowed to work for the mutual benefits of brick-and-mortar retailers and maintain price hygiene across
trade channels.
TOI had reported in August that Samsung was facing dealer unrest due to predatory pricing
by online retailers. http://m.timesofindia.com/tech/tech-news/Samsung-to-stop-selling-48-smartphones-online/articleshow/42741523.cms
world is moving online.
While its peers like Xiaomi and Motorola are busy selling millions of handsets online, the South Korean giant has given in to mounting pressure from thousands of brick-and-mortar
retailers over predatory online pricing and has decided to extend exclusivity on selling rights of 48 models, including its much-
awaited Galaxy Alpha and Note 4, to offline retailers.
Traders to not supply goods to
e-tailers over predatory pricing
Offline handset retailers have been facing the heat from their online counterparts due to heavy discounts offered online, which they couldn't match. This has led to the formation of All India Mobile Retailers Association
(AIMRA), a body that has vowed to work for the mutual benefits of brick-and-mortar retailers and maintain price hygiene across
trade channels.
TOI had reported in August that Samsung was facing dealer unrest due to predatory pricing
by online retailers. http://m.timesofindia.com/tech/tech-news/Samsung-to-stop-selling-48-smartphones-online/articleshow/42741523.cms
