Samsung is the most preferred brand in the used mobiles, follow by Apple, Xiaomi

[rahul1117kumar]

Indian consumers have shown a desire for used mobiles therefore recording 10 million used mobiles listings on online marketplace OLX in 2016, where Samsung had the highest share of 25%.

Samsung was followed by Apple with 20% share, Xiaomi with 9%, Lenovo (including Motorola) with 8.5%, and Micromax with 3.5% share in the used mobiles category. Other brands contributed 34% of the total mobile phone listings on OLX in 2016.

“Today the pre-owned mobile market sees a volume of about 20 million units. However, the larger market is still offline today and the shift towards online is gradually happening,” said
Amarjit Batra, CEO, OLX India in an interaction with ET Telecom.

Samsung becomes the most preferred brand in the used mobiles category, followed by Apple, Xiaomi: OLX-IMRB study - ET Telecom - Indian consumers ha...

 

[Sai Jai]

Samsung Mobile most preferred brand followed by Apple , Xiaomi - OLX IMRB Study ..

NEW DELHI: Indian consumers have shown a desire for used mobiles therefore recording 10 million used mobiles listings on online marketplace OLX in 2016, where Samsung had the highest share of 25%. Samsung was followed by Apple with 20% share, Xiaomi with 9%, Lenovo (including Motorola) with 8.5%, and Micromax with 3.5% share in the used mobiles category. Other brands contributed 34% of the total mobile phone listings on OLX in 2016.

“Today the pre-owned mobile market sees a volume of about 20 million units. However, the larger market is still offline today and the shift towards online is gradually happening,” said Amarjit Batra, CEO, OLX India in an interaction with ET Telecom. “5500 phones are marked sold on OLX every day, a rough estimate suggests that almost 2-3 million used phones are sold through OLX in a year. We’re seeing shifts in the trends, one of which includes Chinese device makers are increasing their share in the used mobiles category. For instance, Xiaomi used to have 4% share earlier on OLX and now it has 12.8% share,” added Batra.

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Samsung becomes the most preferred brand in the used mobiles category, followed by Apple, Xiaomi: OLX-IMRB study - ET Telecom - Indian consumers ha...

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