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Cricket icon Sachin Tendulkar on Tuesday launched his menswear brand True Blue on Myntra. He is excited about the virtual step of the brand.
"True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual's style and not just a form of demonstration," Tendulkar said in a statement.
"It is exciting to note that True Blue will be available online on Myntra to the many customers across the country and continues its pursuit of emerging as an iconic brand from India," he said.
Sachin Tendulkar's fashion brand goes online on Myntra - India.com
"True Blue embodies my identity and corresponds to the way I look at fashion. I believe in fashion that endows personal comfort, reflecting an individual's style and not just a form of demonstration," Tendulkar said in a statement.
"It is exciting to note that True Blue will be available online on Myntra to the many customers across the country and continues its pursuit of emerging as an iconic brand from India," he said.
Sachin Tendulkar's fashion brand goes online on Myntra - India.com
