Reliance Retail's LYF slumps as rivals grab market share ..

[Sai Jai]

NEW DELHI: After a bright start that propelled it into the top-five within a quarter of launch, Reliance Retail’s LYFsmartphones have lost market share rapidly over the past year as 4G phones made by rivals including Chinese companies became pervasive.

LYF’s market share dropped to well under 3% in the quarter ended March 2017 from a high of 7% at the same time last year, according to analysts from three research agencies. Shipments, which are tracked to determine market share, declined to just over 700,000 in that quarter from more than 1.9 million a year earlier, data from International Data Corporation and CyberMedia Research showed.

“Reliance Jio had to seed the market at a time when there were few 4G VoLTE-enabled smartphones, so initially their shipment numbers were up, but now when most, if not all, players have 4G phones as part of their portfolio, the differentiator for LYF has become negligible,” said IDC India’s senior analyst Navkender Singh.

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Reliance Retail's LYF slumps as rivals grab market share - ET Telecom

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[karan_hdl]

There is no New Launches & Improved Specs such as Virtual Reallity,Dolby ATMOS, More Removable Battery Devices & Sensors like Infra Red in Redmi Phones, Nougat Update some features like this needs to be added in Upcoming LYF Phones otherwise just like anyother Indian Smartphone Brands they will be just another Phone not most sought after Brand.