MUMBAI: As the excitement in the air builds,
fans all across the world gear up for the
biggest football tournament. From social
networking sites, advertisement commercials to
sports bars the 2014 FIFA World Cup fever is
everywhere. And this year for the first time
Reliance MediaWorks is proud to be associated
with Sony SIX for this mega event. The
company has partnered with the official
broadcasters – Multi Screen Media who are
using the state of the art sound stages at Film
City to shoot Café Rio, a prime time football
wrap around show that is being aired on Sony
SIX.
Café Rio is a prime time show where experts
from the football field and some football
legends come together to offer in-depth
analysis of player forms, group standings,
strategies and the matches being played. With
a combination of sports and entertainment this
show promises to captivate both the football
purists and enthusiastic viewers. The line-up is
promising including Peter Crouch, Robbie
Fowler, Peter Shilton, Mikael Silvestre, Ellyse
Perry, Sunil Chhetri and John Abraham.
For this one month long program, keeping in
mind the stringent requirements that involved
several elements including live stadium action
and studio programming on a daily basis, the
entire consolidation was done at the Reliance
MediaWorks studio facilities so that the
seamlessly integrated programme is available
to delight millions of football fans on a daily
basis.
Availability of the best in class infrastructure,
onsite technical support, high standards of
quality & security; all within the reach at a
convenient location like Filmcity was the key
reason that made this the preferred choice.
Known for their Hollywood benchmarked
infrastructure, Reliance MediaWorks currently
offer four sound stages for all production
requirements for broadcast, film, TVCs &
events. The new set of four stages which also
have the same technical specifications, will be
operational by September 2014.
MSM executive vice president and business
head Prasana Krishnan said, “2014 FIFA World
Cup is without a doubt the most anticipated
event of the year. In order to deliver the very
best to our viewers, we had to ensure that
everything that goes into the creation of the
content is of the very finest quality. Thereby,
our preferred choice of high technology studio
facility was Reliance MediaWorks.”
Reliance MediaWorks chief executive officer
Venkatesh Roddam, added, "After our repeated
successful collaboration for Pepsi IPL Extraaa
Innings, we are partnering with Multi-Screen
Media yet again for Café Rio this time. They
constantly offer path breaking programming
concepts to the discerning viewers and we at
Reliance MediaWorks are happy and proud to
be associated in this first of its kind
programming initiatives for football in India." http://www.indiantelevision.com/television/tv-channels/sports/reliance-media-works-helps-amplify-2014-fifa-world-cup-fever-140703
2
fans all across the world gear up for the
biggest football tournament. From social
networking sites, advertisement commercials to
sports bars the 2014 FIFA World Cup fever is
everywhere. And this year for the first time
Reliance MediaWorks is proud to be associated
with Sony SIX for this mega event. The
company has partnered with the official
broadcasters – Multi Screen Media who are
using the state of the art sound stages at Film
City to shoot Café Rio, a prime time football
wrap around show that is being aired on Sony
SIX.
Café Rio is a prime time show where experts
from the football field and some football
legends come together to offer in-depth
analysis of player forms, group standings,
strategies and the matches being played. With
a combination of sports and entertainment this
show promises to captivate both the football
purists and enthusiastic viewers. The line-up is
promising including Peter Crouch, Robbie
Fowler, Peter Shilton, Mikael Silvestre, Ellyse
Perry, Sunil Chhetri and John Abraham.
For this one month long program, keeping in
mind the stringent requirements that involved
several elements including live stadium action
and studio programming on a daily basis, the
entire consolidation was done at the Reliance
MediaWorks studio facilities so that the
seamlessly integrated programme is available
to delight millions of football fans on a daily
basis.
Availability of the best in class infrastructure,
onsite technical support, high standards of
quality & security; all within the reach at a
convenient location like Filmcity was the key
reason that made this the preferred choice.
Known for their Hollywood benchmarked
infrastructure, Reliance MediaWorks currently
offer four sound stages for all production
requirements for broadcast, film, TVCs &
events. The new set of four stages which also
have the same technical specifications, will be
operational by September 2014.
MSM executive vice president and business
head Prasana Krishnan said, “2014 FIFA World
Cup is without a doubt the most anticipated
event of the year. In order to deliver the very
best to our viewers, we had to ensure that
everything that goes into the creation of the
content is of the very finest quality. Thereby,
our preferred choice of high technology studio
facility was Reliance MediaWorks.”
Reliance MediaWorks chief executive officer
Venkatesh Roddam, added, "After our repeated
successful collaboration for Pepsi IPL Extraaa
Innings, we are partnering with Multi-Screen
Media yet again for Café Rio this time. They
constantly offer path breaking programming
concepts to the discerning viewers and we at
Reliance MediaWorks are happy and proud to
be associated in this first of its kind
programming initiatives for football in India." http://www.indiantelevision.com/television/tv-channels/sports/reliance-media-works-helps-amplify-2014-fifa-world-cup-fever-140703
2
