MUMBAI
hilips Lighting India has announced the creation of an imaginative LED lighting portfolio offering with innovative,inspiring and playful lighting products designed to bring the Disney magic to life for kids and their families. The range will be available
exclusively on Amazon India’s e-commerce
platform.
The new Philips and Disney imaginative lighting
range of products combines Philips’ ground-
breaking and meaningful innovation in lighting
with the magic of Disney characters and story
telling to transform a child’s bedroom into a
more imaginative place for them to read, play
and sleep. It represents the latest achievement
in Philips’ journey to transform the home
lighting experience and make it digital.
Philips Lighting India president Nirupam Sahay
commented, “The blend of Philips’ expertise in
lighting and Disney’s beloved characters will
transform kid’s rooms to a more imaginative
place for them to learn, play and sleep. The e-
commerce tie-up with Amazon will help us in
making these digitally interactive lighting
solutions easily accessible to our target
consumer, who is online most of the time and
likes to shop without hassle.”
“This product range is a perfect example of
how Disney storytelling can extend into
children’s bedrooms through an innovative and
compelling product offering. We are thrilled to
work with Philips to help create comforting
reading and bedtime environments for
families,” added Disney Consumer Products
vice president and head Abhishek Maheshwari.
“The launch of Philips Disney Imaginative
Lighting range exclusively on Amazon India is
in line with our vision of enabling our
customers in India to find, discover and buy
anything that they desire online and provide
them a unique, delightful and trustworthy
shopping experience. This exclusive partnership
also serves as a testimony of our commitment
to offer our customers products of superior
design at exceptional prices,” said Amazon
India director category management Samir
Kumar.
The Philips Disney imaginative lighting range
has been created to inspire children’s play and
magical family moments as well as provide
comfort to kids through Disney characters they
know and love. The range also includes lights
featuring ‘light that comforts’, such as
nightlights that emit a gentle glow, to products
designed to help promote a regular sleep
pattern for children by letting them know
when it’s time to get up.
The portfolio is designed for kids of ages three
to seven years and it has been designed with
safety in mind through each product’s
construction and the materials used. Smart
Philips LED means the lamps are robust, stay
cool to the touch and are kind to little hands –
with the added bonus that they do not have to
be changed often due to their extremely long-
life. Each light is also designed to ensure there
are no small parts or sharp edges to worry
about, and cables can be tidied away using
Velcro cable binders http://www.indiantelevision.com/mam/marketing/brands/philips-teams-up-with-disney-india-140724
hilips Lighting India has announced the creation of an imaginative LED lighting portfolio offering with innovative,inspiring and playful lighting products designed to bring the Disney magic to life for kids and their families. The range will be availableexclusively on Amazon India’s e-commerce
platform.
The new Philips and Disney imaginative lighting
range of products combines Philips’ ground-
breaking and meaningful innovation in lighting
with the magic of Disney characters and story
telling to transform a child’s bedroom into a
more imaginative place for them to read, play
and sleep. It represents the latest achievement
in Philips’ journey to transform the home
lighting experience and make it digital.
Philips Lighting India president Nirupam Sahay
commented, “The blend of Philips’ expertise in
lighting and Disney’s beloved characters will
transform kid’s rooms to a more imaginative
place for them to learn, play and sleep. The e-
commerce tie-up with Amazon will help us in
making these digitally interactive lighting
solutions easily accessible to our target
consumer, who is online most of the time and
likes to shop without hassle.”
“This product range is a perfect example of
how Disney storytelling can extend into
children’s bedrooms through an innovative and
compelling product offering. We are thrilled to
work with Philips to help create comforting
reading and bedtime environments for
families,” added Disney Consumer Products
vice president and head Abhishek Maheshwari.
“The launch of Philips Disney Imaginative
Lighting range exclusively on Amazon India is
in line with our vision of enabling our
customers in India to find, discover and buy
anything that they desire online and provide
them a unique, delightful and trustworthy
shopping experience. This exclusive partnership
also serves as a testimony of our commitment
to offer our customers products of superior
design at exceptional prices,” said Amazon
India director category management Samir
Kumar.
The Philips Disney imaginative lighting range
has been created to inspire children’s play and
magical family moments as well as provide
comfort to kids through Disney characters they
know and love. The range also includes lights
featuring ‘light that comforts’, such as
nightlights that emit a gentle glow, to products
designed to help promote a regular sleep
pattern for children by letting them know
when it’s time to get up.
The portfolio is designed for kids of ages three
to seven years and it has been designed with
safety in mind through each product’s
construction and the materials used. Smart
Philips LED means the lamps are robust, stay
cool to the touch and are kind to little hands –
with the added bonus that they do not have to
be changed often due to their extremely long-
life. Each light is also designed to ensure there
are no small parts or sharp edges to worry
about, and cables can be tidied away using
Velcro cable binders http://www.indiantelevision.com/mam/marketing/brands/philips-teams-up-with-disney-india-140724
