Paytm has officially launched a new ‘Digital Gold investment’ option on its site. Apart from being an e-wallet, Paytm is also an e-commerce portal and has over time mushroomed into multiple other avenues like ticketing, bill payments, municipality payments, etc. The gold buying and investment scheme has long been listed on the Paytm site but it is only now that the app has made the official announcement. Paytm has tied up with MMTC-PAMP for its new service, and only 24K 999.9 Gold (which is international standard gold) will be available for trade.
Places like Kanchipuram, Burdwan and Dhanbad, which are not the usual target business areas for digital wallet companies, are showing increased transactions on Paytm.
Paytm is also in the process of tying up with major jewellers across India to make digital gold available to its customers in the form of minted coins or jewellery. "We are seeing increased traction among customers with districts like Godavari, Thiruvallur, 24 Parganas and others emerging as the locations with the high ..
