MUMBAI: India’s multi-brand loyalty program Payback has tied-up with mobile wallet MobiKwik to extend the strengths of the two platforms to more than 50 million consumers. This partnership will provide MobiKwik’s 15 million customers value from Payback-enabled loyalty benefits for their transactions at MobiKwik and all other Payback partners.
The mobile industry in India is growing at an increasing rate and M-Wallets are the next big trend. The partnership between the two promises to reach out to the customers by offering them with loyalty points.
Payback India CEO and MD Rahul Rana said, “Mobile wallets are a fast growing category as India embraces technology and witnesses strong growth of e-commerce. People prefer to store their cash digitally and use it seamlessly via mobile and online transactions. This partnership will allow MobiKwik customers to earn rewards when an online transaction is made. Further Payback customers also get access to a seamless payment experience with wide merchant coverage. Our endeavor is to continue to partner with newer categories in online and offline commerce such that Payback Customers can have greater choice in earning and redeeming their rewards at the click of a button.”
http://www.indiantelevision.com/iworld/e-commerce/payback-inks-strategic-partnership-with-mobikwik-150331
The mobile industry in India is growing at an increasing rate and M-Wallets are the next big trend. The partnership between the two promises to reach out to the customers by offering them with loyalty points.
Payback India CEO and MD Rahul Rana said, “Mobile wallets are a fast growing category as India embraces technology and witnesses strong growth of e-commerce. People prefer to store their cash digitally and use it seamlessly via mobile and online transactions. This partnership will allow MobiKwik customers to earn rewards when an online transaction is made. Further Payback customers also get access to a seamless payment experience with wide merchant coverage. Our endeavor is to continue to partner with newer categories in online and offline commerce such that Payback Customers can have greater choice in earning and redeeming their rewards at the click of a button.”
http://www.indiantelevision.com/iworld/e-commerce/payback-inks-strategic-partnership-with-mobikwik-150331
