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Paramount Global is considering scrapping plans to launch its Paramount+ streaming service in India this year in favor of a deal with existing partners, according to people familiar with its strategy.
The New York-based parent of the CBS and MTV networks is shifting its focus to selling more programming to the Indian streaming service JioCinema, said the people, who asked not be identified discussing plans that haven’t been made public. Paramount owns a 13% stake in JioCinema’s parent company, Viacom18, an operator of TV channels locally.
www.bloomberg.com
The New York-based parent of the CBS and MTV networks is shifting its focus to selling more programming to the Indian streaming service JioCinema, said the people, who asked not be identified discussing plans that haven’t been made public. Paramount owns a 13% stake in JioCinema’s parent company, Viacom18, an operator of TV channels locally.
Paramount Weighs Dropping India Streaming Plan for Partnership
Paramount Global is considering scrapping plans to launch its Paramount+ streaming service in India this year in favor of a deal with existing partners, according to people familiar with its strategy.
www.bloomberg.com