Pankaj Pachauri to launch mobile-only channel, Go News(Logo Unveiled)

[rahul1117kumar]

Renowned news television personality Pankaj Pachauri is all set to launch a mobile-only news channel. Reliable sources informed exchange4media that the project is called Go News and is slated to go live in the middle of February. The initiative intends to reach out to every smart television set, Android and iOS phone.

“No annoying ads, no annoying anchors and no annoying attitude,” said Pachauri while describing the venture. The former Communications Advisor to PMO added that they are keen on altering the manner in which the media is run in the country.

While Go News will be managed by professionals, it will be a not-for-profit organisation. A group of well-wishers alongside Pachauri have funded the mobile endeavour. A staff of 30-40 persons is said to be working closely on the channel. Most of the professionals who are being hired are engineers and MBAs.

A source added that 80% of the journalists associated with Go News will be from either BBC or NDTV. Pachauri’s new innings will be closely watched by the news media industry as it marks another significant entry into the mobile space, away from mainstream media.

http://www.exchange4media.mobi/digital/pankaj-pachauri-to-launch-mobile-only-channel-go-news_67486.html

 

[iSK]

RE: Pankaj Pachauri to launch mobile-only channel, Go News

Digital channel for Election :em

 

[rahul1117kumar]

RE: Pankaj Pachauri to launch mobile-only channel, Go News

Pankaj Pachari's Go News unveils logo




Go News: Credible. Co-creative. Concise. Coming soon --- rather next month --- on a friendly smart phone or hand-held devise near you.

Another one has bitten the digital bullet. This time its former NDTV news anchor and former Prime Minister Manmohan Singh’s media advisor Pankaj Pachauri who’s going digital with his first entrepreneurial and news venture called Go News. And, keeping in tune with times, the logo was unveiled in a short video on Twitter.

“Dear all, our news venture is getting ready for launch. We seek your support, blessing s and retweets!” Pachauri tweeted recently and it promptly got pinned and retweeted by media personalities and celebs. The tagline for the on-the-go news venture is `Credible, Co-creative, Concise.’

The news venture, which is claimed to be a not-for-profit endeavour, is targeting all those who want their news on the go and on their hand-held devises, mostly smart phones. The product will be available across a variety of mobile platforms, including the popular Android and iOS.

According to industry sources, though Go News is still a work in progress as hiring of staff continues and other fine-tuning happens, the message is quite clear: take the traditional TV newsroom and journalism online --- something that another digital entrepreneur Raghav Bahl described in a column for indiantelevision.com as “gods of the digital newsroom.”

Though there are several credible digital news ventures in India up and running, two of the recent high-profile ventures include Arnab Goswami’s yet-to-be-launched Republic TV (renamed from the original Republic after political grandstanding by a politician and which will have a digital avatar too apart from the traditional look of a TV news channel) and former NDTV news anchor Barkha Dutt’s tie-up with Bahl’s The Quint for online video and written coverage of the ongoing State elections.

Go News is being pegged as top class journalism available on hand-held devises in a country that soon may become the world’s largest mobile phone market. India may boast of over a billion mobile phone subscribers --- which need not necessarily mean that one billion people own phones --- but the Mint newspaper quoted a Pew Research Center survey released early 2016 as stating that only 17 per cent Indians owned smart phones and India stood among the lower half of surveyed countries in Internet usage between 2013 and 2015. Things may have changed for the better since such surveys, but availability of bandwidth and its quality remain amongst the top challenges for consumers here.

Pankaj Pachari's Go News unveils logo | Indian Television Dot Com

 

[rahul1117kumar]

Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow

Go News, a mobile-only news endeavour led by veteran journalist Pankaj Pachauri, is all set to go live on March 11. Promising to go beyond interrupting advertisements and anchors, the mobile-only news channel is seeking to reinvent news consumption and distribution by targeting Android and iOS phones.

Renowned music director Shantanu Moitra has composed the channel's signature tune. The initiative is being seen as one which is highly influenced by technology considering Pachauri's emphasis on hiring engineers and management graduates.

Earlier, Go News had voluntarily applied for membership of the News Broadcasters Association (NBA). Exchange4media is given to understand that Go News's application is presently pending before NBA as their guidelines require a channel to be aired for some time before it is granted membership.

After having dabbled with governance as PMO's communications advisor, Pachauri is making his comeback to full time journalism following a short stint in academics at Jaypee Business School. He has previously anchored 'Hum Log' for NDTV besides being associated with legacy media brands such as BBC and India Today.

Pankaj Pachauri's Go News to go live on March 11, NBA membership likely to follow