OnePlus 3T to be made in India, says India head
Chinese technology startup OnePlus is all set to restart assembling smartphones in India with the OnePlus 3T, the company’s latest flagship smartphone launched in India this week.
In late 2015, OnePlus had announced its plans to assemble smartphones in India in partnership with Foxconn , the world’s largest contract manufacturer by end of the year. OnePlus even started assembling its budget smartphone OnePlus X from Foxconn Technology Group’s Rising Stars factory at Sri City Integrated Business City in Andhra Pradesh. However, the product was not a big success and was discontinued worldwide in a few months.
“Make in India in a very important programme for us. We started last year with the OnePlus X manufacturing in India. This year we could not do the OnePlus 3 due to supply issues, but now with the OnePlus 3T we’re ready to resume local production early next quarter. We are already in the stages of pilot production,” OnePlus India GM Vikas Agarwal told indianexpress.com.
On Friday, OnePlus released the super-charged version of OnePlus 3, called OnePlus 3T in India, which starts upwards of Rs. 29,999 and goes upto Rs. 34,999 for the top-end variant. The OnePlus 3T is not exactly the successor to the OnePlus 3 but an upgraded version with a more powerful Snapdragon 821 processor, a bigger battery and a 16-megapixel front-facing camera.
There has been a lot of buzz about the OnePlus 3T, which will replace the original OnePlus 3 released back in June. Asked if it was right to discontinue a flagship in just five months, Agarwal said: “Our product development philosophy is to benchmark our devices with the best possible product available in the market. And then set a very high, ambitious goal for achieve that upgrade. With that background, we decided to launch this, because you can release software updates but not hardware updates.”
Read: OnePlus 3T first impressions: A mid-cycle hardware upgrade, nothing revolutionary
With the launch of the OnePlus 3T, OnePlus eyes the premium market segment, currently dominated by the likes of Apple, Samsung and
HTC . The company still has no plans to go beyond its online-only model and the company’s latest smartphone will also be an Amazon.in exclusive.
OnePlus 3T to be made in India, says India head | The Indian Express