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HMD Global, the Finnish company that licensed the rights to produce Nokia phones, is now rekindling an old partnership with Zeiss camera lenses. Nokia-built phones used Carl Zeiss optics for years, heralding it as a selling point for the popular N95 smartphone a decade ago. HMD is now bringing back the Zeiss branding on Nokia-branded phones in a move designed to position its devices with yet another logo and push the idea of a superior camera on consumers.
While the partnership has been revived today, HMD isn’t committing to a timeframe for new phones with Zeiss lenses
Nokia and Zeiss brands reunite for the Android era
While the partnership has been revived today, HMD isn’t committing to a timeframe for new phones with Zeiss lenses
Nokia and Zeiss brands reunite for the Android era