Niraj Rathod
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Call it the IPL effect. Nimbus Sports will be spending over Rs 100 crore on World Series Hockey (WSH), making it one of the richest non-cricketing tournament. The league, which kicks off on December 17, is a joint initiative with Indian Hockey Federation (IHF), the country’s apex body for hockey.
The current advertising and on-ground spends on hockey are less than Rs 100 crore a year, according to sports management officials. This is starkly unlike cricket, for which the comparable number is Rs 2,000-2,500 crore.
http://www.indiantelevision.com/mnd/y2k11/nov/30novgm2.php
The current advertising and on-ground spends on hockey are less than Rs 100 crore a year, according to sports management officials. This is starkly unlike cricket, for which the comparable number is Rs 2,000-2,500 crore.
http://www.indiantelevision.com/mnd/y2k11/nov/30novgm2.php
