Netflix has one of the largest production budgets globally. Do you see the same growing over the years?
We are ramping up, including in India. We are continuing to invest in writers, in production facilities. We want to have normal stories of Indian life and help share them across the world.
Will Netflix ever become a mass-market service or will it continue to remain premium?
We will remain a premium player, at least for the next couple of years, as we do the high-end shows and big productions. They are mostly in Hindi and English. So, we are still not in regional languages and our focus is to not having ads. Having a high-end approach is good for us and it is generating great growth. Ultimately, we have to look at the very long term, but that’s after we have great success in doing spectacular content.
We got lucky due to Jio, says Netflix CEO
We are ramping up, including in India. We are continuing to invest in writers, in production facilities. We want to have normal stories of Indian life and help share them across the world.
Will Netflix ever become a mass-market service or will it continue to remain premium?
We will remain a premium player, at least for the next couple of years, as we do the high-end shows and big productions. They are mostly in Hindi and English. So, we are still not in regional languages and our focus is to not having ads. Having a high-end approach is good for us and it is generating great growth. Ultimately, we have to look at the very long term, but that’s after we have great success in doing spectacular content.
We got lucky due to Jio, says Netflix CEO