CSA’s head of commercial and marketing Clive Ekstein confirmed that an unnamed international production company will be brought on board to assist in the production of the 32 matches which will be broadcasted in various other countries including India, England, Australia, North America and the Caribbean Islands.
“I can’t confirm all of the countries that the league will be broadcast in, but our current footprint is in India and the sub-continent, Australia, the UK, North America and the Caribbean. That’s our current footprint and this tournament will follow the similar leagues in those countries.”
Ekstein also says that the international viewership of the league will help bring in some much-needed revenue in the first instalment of the tournament.