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The reason for choosing the jersey as the main theme for the campaign was the fact that it is only used by Sachin Tendulkar.
Sachin Tendulkar's retirement from ODIs was an emotional moment for Indian cricket fans. After the news of his retirement broke on December 23, Tendulkar's IPL team, Mumbai Indians, launched a digital campaign to 'retire' his jersey. The campaign, titled '#RetireTheJerseyNo10', aims to honour Tendulkar and ensure that no other cricketer is associated with the jersey number.
Digital media agency Red Digital has executed the campaign.
The agency claims that within a few hours of its launch, the hash-tag '#RetireTheJerseyNo10' trended nationally and continued to do so for three straight days.
The activity saw over 12,000 tweets in a span of three days. The way the agency says it, every 50 tweets with #RetireTheJerseyNo10 helped the Mumbai Indians reach over 87,500 people, creating more than 36 million impressions. Several quizzes were also organised around the Master Blaster to promote conversations.
On Facebook, the campaign was posted on Mumbai Indians' official fan page and received an immense response. The agency highlighted Tendulkar's amazing 23-year career and asked fans to join the initiative on Twitter.
The activity resulted in more than 28,000 Shares, 1,75,000 Likes and over 10,500 comments in the first three days. The engaged users stood at 2.5 lakh and are still increasing . According ot the agency, the campaign has already reached 2.2 million people and has generated over 7.7 million views.
Read More: Mumbai Indians launches digital campaign to retire Jersey No. 10 > afaqs! news & features
Sachin Tendulkar's retirement from ODIs was an emotional moment for Indian cricket fans. After the news of his retirement broke on December 23, Tendulkar's IPL team, Mumbai Indians, launched a digital campaign to 'retire' his jersey. The campaign, titled '#RetireTheJerseyNo10', aims to honour Tendulkar and ensure that no other cricketer is associated with the jersey number.
Digital media agency Red Digital has executed the campaign.
The agency claims that within a few hours of its launch, the hash-tag '#RetireTheJerseyNo10' trended nationally and continued to do so for three straight days.
The activity saw over 12,000 tweets in a span of three days. The way the agency says it, every 50 tweets with #RetireTheJerseyNo10 helped the Mumbai Indians reach over 87,500 people, creating more than 36 million impressions. Several quizzes were also organised around the Master Blaster to promote conversations.
On Facebook, the campaign was posted on Mumbai Indians' official fan page and received an immense response. The agency highlighted Tendulkar's amazing 23-year career and asked fans to join the initiative on Twitter.
The activity resulted in more than 28,000 Shares, 1,75,000 Likes and over 10,500 comments in the first three days. The engaged users stood at 2.5 lakh and are still increasing . According ot the agency, the campaign has already reached 2.2 million people and has generated over 7.7 million views.
Read More: Mumbai Indians launches digital campaign to retire Jersey No. 10 > afaqs! news & features
