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Average viewing time on mobile devices has grown by more than 200 hours a year since 2012, driving up overall television and video viewing by an additional 1.5 hours a week, a study carried out by Ericsson’s latest ConsumerLab report on television and media showed.
Since 2012, the average consumer globally has increased their viewing on mobile devices by 4 hours a week, while their fixed screen viewing has declined by 2.5 hours a week.
The study also suggests that 40 per cent of consumers globally are interested in a mobile data plan that includes unlimited video streaming capabilities since millennials typically use multiple on-demand services and appreciate mobility. The research said that this growth can partly be attributed to the basic human need for instant gratification, as well as never wanting to have a dull moment.
According to the study, the surge in mobile viewing is offset with a decline in fixed screen viewing of 2.5 hours a week; however, the appetite for TV and video is not waning. “Scheduled linear TV services continue to attract consumers through a shared social experience, relaxing lean-back viewing and instant access to live content. But consumers also appreciate and expect the option of media à la carte – the ability to create their own world of entertainment,” the report said.
Observing the consumption behavior of consumers, the report said that Television Couch Traditionalists spend 35 hours per week watching any type of television and video content, while Screen Shifters – those who consume content on mobile screens such as smartphones, tablets and laptops – spend 62 hours a week.
The report finds that Television Couch Traditionalists and Screen Shifters spend roughly the same amount of time watching traditional broadcast TV, but the latter complements this viewing with other types of TV and video content. “The staggering growth of viewing on mobile devices has led to an increase in consumers’ total viewing time.
Since mobile devices are easily available, viewing occurs across the day and devices, complementing the viewing on big screens and adding to the total viewing time,” the study said.
Based on interviews with 30,000 individuals in 24 countries, statistically representing the views of 1.1 billion people, the seventh edition of ConsumerLab TV & Media Report report details the latest consumer behaviors, attitudes and demands in relation to television and Media and the potential impact these trends can have on current industry business models. Interviews were undertaken with consumers aged 16-69 across 24 markets.
Mobile video viewing up over 200 hours a year since 2012: Ericsson - ET Telecom
Since 2012, the average consumer globally has increased their viewing on mobile devices by 4 hours a week, while their fixed screen viewing has declined by 2.5 hours a week.
The study also suggests that 40 per cent of consumers globally are interested in a mobile data plan that includes unlimited video streaming capabilities since millennials typically use multiple on-demand services and appreciate mobility. The research said that this growth can partly be attributed to the basic human need for instant gratification, as well as never wanting to have a dull moment.
According to the study, the surge in mobile viewing is offset with a decline in fixed screen viewing of 2.5 hours a week; however, the appetite for TV and video is not waning. “Scheduled linear TV services continue to attract consumers through a shared social experience, relaxing lean-back viewing and instant access to live content. But consumers also appreciate and expect the option of media à la carte – the ability to create their own world of entertainment,” the report said.
Observing the consumption behavior of consumers, the report said that Television Couch Traditionalists spend 35 hours per week watching any type of television and video content, while Screen Shifters – those who consume content on mobile screens such as smartphones, tablets and laptops – spend 62 hours a week.
The report finds that Television Couch Traditionalists and Screen Shifters spend roughly the same amount of time watching traditional broadcast TV, but the latter complements this viewing with other types of TV and video content. “The staggering growth of viewing on mobile devices has led to an increase in consumers’ total viewing time.
Since mobile devices are easily available, viewing occurs across the day and devices, complementing the viewing on big screens and adding to the total viewing time,” the study said.
Based on interviews with 30,000 individuals in 24 countries, statistically representing the views of 1.1 billion people, the seventh edition of ConsumerLab TV & Media Report report details the latest consumer behaviors, attitudes and demands in relation to television and Media and the potential impact these trends can have on current industry business models. Interviews were undertaken with consumers aged 16-69 across 24 markets.
Mobile video viewing up over 200 hours a year since 2012: Ericsson - ET Telecom
