Micromax subsidiary Yu Televentures on
Tuesday launched its second
smartphone, the Yu Yuphoria, in India.
The smartphone has been priced at Rs.
6,999 and will be exclusively available
via Amazon India. The first flash sale is
scheduled for May 28 for which
registrations begin starting 5pm IST on
Tuesday.
Domestic brand Micromax claims to hav
used a "crowdsourced design" when
making the handset. Micromax Co-
Founder Rahul Sharma at the launch
revealed that the Yu Yuphoria went
through a number of processes includin
pre-bending, stamping, welding, laser
etching, sandblasting, and polishing.
Sharma claimed that the Yu team
achieved sleek matte finish after extreme
cycles of sandblasting which they learnt
from the automobile industry. The
Yuphoria smartphone features a metal
frame around the body. He added that
antenna on the handset has been placed
on a gold plated spring.
(Also see : Yu Yuphoria vs. Yu Yureka)
Sharma stressed that while
manufacturing Yuphoria, the team filed
four patents including one for antenna
layout for LTE devices. The smartphone
will be available in Buffed Steel and
Champagne Gold colours.
For specifications, the Yu Yuphoria featu
HD (720x1280 pixels) TFT IPS display a
third-generation Corning Gorilla Glass fo
Sharma at the launch claimed that the s
ratio on the Yuphoria is 67 percent. The
runs Android 5.0 Lollipop-based Cyanog
The handset is powered by a 1.2GHz
quad-core Qualcomm Snapdragon 410
(MSM8916) processor coupled with 2GB
of RAM and Adreno 306 GPU. It features
16GB of built-in storage.
The dual-SIM based Yuphoria supports
4G and features accelerometer, ambient,
proximity, gyroscope, and e-compass. It
sports an 8-megapixel rear camera with
an f/2.2 lens and LED flash. while also
featuring a 5-megapixel front camera
with f/2.0 aperture. It is backed by a
2230mAh battery, and weighs 143
grams.
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