Micromax subsidiary Yu Televentures ha
announced that the successor to the Yu
Yureka smartphone, the Yu Yuphoria, wil
be launching on May 12.
The company took to Twitter to confirm
the India launch date for the Yu Yuphori
smartphone. The tweet said, "The
moment of YUphoria is coming. Have yo
blocked your calendar?"
Yu, earlier this month, confirmed that its
next Cyanogen OS smartphone ,
previously codenamed Project Caesar, wi
be called Yuphoria. The official name of
the next smartphone from Yu was
crowdsourced. The company carried out
a naming campaign called "#YUNameIt"
via its social platform and claimed that i
received over 100,000 entries.
The domestic handset maker had been
lately teasing its upcoming smartphone.
The company already confirmed that the
Project Caesar smartphone would run
Android 5.0 Lollipop.
The company previously even mocked
Xiaomi's Mi devices that still ran Android
4.4 KitKat out-of-the-box while Google'
Android 5.0 Lollipop has been around fo
some time. Details about the "Project
Caesar" phone are limited at the moment
We can expect more details about
Micromax's Yu Yuphoria phone to come
as the launch nears.
To recall, Yu Televentures partnered
Cyanogen last year to offer a customise
user experience to buyers of its Yureka
smartphone and adopted an online sale
strategy to counter other brands such as
Motorola and Xiaomi among others.
Micromax's Yu Yureka smartphone earlie
this month started receiving the Android
5.0 Lollipop-based Cyanogen OS 12
(CM12S) update. The Yu Yureka
smartphone, priced at Rs. 8,999, is still
on sale via Amazon India.
http://m.gadgets.ndtv.com/mobiles/news/micromaxs-yu-yuphoria-smartphone-launch-set-for-may-12-687816
