Micromax's Yu Yureka will be joined by
another Yu device next month, claims a
new report.
Rahul Sharma Co-Founder, Micromax
and Yu Televentures in an interview has
revealed some details about the new
phone in the Yu Televentures lineup that
is codenamed "Project Caesar" and has
confirmed that the handset will launch
for the Indian market in April.
While talking to BGR India, Sharma
detailed that "Project Caesar" phone will
run on the 'Android L' or Lollipop versio
of Cyanogen OS, implying a slightly
customised version of CM12S. Sharma
alongside also tipped that Yu brand will
not be limited to just smartphones, and
that Yu branded wearables can be a
reality in the coming days as well.
To recall, Yu Televentures, a subsidiary o
Micromax, partnered Cyanogen last year
to offer a customised user experience to
buyers of its Yureka smartphone and
adopted an online sale strategy to
counter other brands such as Motorola
and Xiaomi among others.
We can expect more details about the
upcoming Yu's "Project Caesar" phone to
come as the launch nears.
Sharma stressed that the Yu brand has
different target audience and added,
"Micromax already had tailwind behind i
and were growing in numbers month
after month, quarter after quarter. We
were thinking about what's next and we
wanted to target a different set of users
the tech natives and digital natives - the
nerds. They want to customise their
phones. What were we doing for them?
And with that thought YU was born."
Micromax's new Yu brand of Cyanogen
OS-based smartphones unveiled the Yu
Yureka (Review | Pictures ) smartphone in
December. The smartphone, priced at Rs.
8,999, is exclusive to Amazon India.
Last week's seventh flash sale of the
Micromax's Yu Yureka smartphone saw
30,000 units gone out of stock in 6
seconds. The next sale for the handset is
on March 5.
http://m.gadgets.ndtv.com/mobiles/news/micromax-yu-project-caesar-with-lollipop-cyanogen-build-to-reportedly-launch-in-april-666558
