Dinesh jain
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Country's second largest smartphone maker
Micromax today unveiled a new range of
devices under 'Yu' brand, focussed on the fast
growing segment of tech enthusiasts.
A subsidiary of Micromax, Yu Televentures, has
partnered Cyanogen to offer customised user
experience to end users.
The first handset will be launched next month.
Details of the device and pricing were not
disclosed.
"This will be a game changer not just in India
but globally too. Yu has been envisioned for
building an ecosystem of connected devices
and offer customized experience to users,"
Micromax co-founder Rahul Sharma told PTI.
The brand will engage directly with end users,
providing them with bootlegger access to help
them come up with software upgrades that
they want on their phones, he added.
Cyanogen operating system, built on Android,
is known for delivering rich software
advancements that optimize performance,
customization, security and privacy features on
mobile devices.
Asked if the brand will eat into Micromax's
market share, Sharma answered in the
negative.
"Yu is aimed at digital natives, tech
enthusiasts who want more out of their phones
and are constantly doing that," Sharma said.
There will be a forum for them to voice out
their ideas and those will incorporate in the
software updates that will be done every
fortnight, he added.
"The product will offer the best value for
money in the world. We will line up more
products in the coming days, which will be
sold through online channels," he said.
Yu is in discussions with e-commerce players
for selling the product online.
Apart from smartphones, Yu would also focus
on bringing other smart devices to the Indian
market, he said without divulging details.
According to research firm IDC, the
smartphone market in India grew at 84 per
cent year-on-year in the quarter ended June
2014 to 18.42 million units from 10.02 million
units (in April-June 2013 quarter).
Korean handset maker Samsung led the
smartphone market with 29 per cent share,
followed by Micromax 18 per cent, Karbonn 8
per cent and Lava 6 per cent.
Micromax ties up with CynaogenMod, unveils 'Yu' brand for youth
Micromax today unveiled a new range of
devices under 'Yu' brand, focussed on the fast
growing segment of tech enthusiasts.
A subsidiary of Micromax, Yu Televentures, has
partnered Cyanogen to offer customised user
experience to end users.
The first handset will be launched next month.
Details of the device and pricing were not
disclosed.
"This will be a game changer not just in India
but globally too. Yu has been envisioned for
building an ecosystem of connected devices
and offer customized experience to users,"
Micromax co-founder Rahul Sharma told PTI.
The brand will engage directly with end users,
providing them with bootlegger access to help
them come up with software upgrades that
they want on their phones, he added.
Cyanogen operating system, built on Android,
is known for delivering rich software
advancements that optimize performance,
customization, security and privacy features on
mobile devices.
Asked if the brand will eat into Micromax's
market share, Sharma answered in the
negative.
"Yu is aimed at digital natives, tech
enthusiasts who want more out of their phones
and are constantly doing that," Sharma said.
There will be a forum for them to voice out
their ideas and those will incorporate in the
software updates that will be done every
fortnight, he added.
"The product will offer the best value for
money in the world. We will line up more
products in the coming days, which will be
sold through online channels," he said.
Yu is in discussions with e-commerce players
for selling the product online.
Apart from smartphones, Yu would also focus
on bringing other smart devices to the Indian
market, he said without divulging details.
According to research firm IDC, the
smartphone market in India grew at 84 per
cent year-on-year in the quarter ended June
2014 to 18.42 million units from 10.02 million
units (in April-June 2013 quarter).
Korean handset maker Samsung led the
smartphone market with 29 per cent share,
followed by Micromax 18 per cent, Karbonn 8
per cent and Lava 6 per cent.
Micromax ties up with CynaogenMod, unveils 'Yu' brand for youth
