Micromax on Friday launched a new line
of feature phones - Joy - alongside a
new packaging style that using pouches
instead of boxes, ostensibly to reduce
cost and maintain value for money. The
Joy series has been launched with two
new handsets, the X1800 and X1850,
priced at Rs. 699 and Rs. 799
respectively. While the Joy X1800 alread
hit the shelves starting Thursday, the Jo
X1850 will reach the market "in a week's
time."
The dual-SIM Micromax Joy X1800
(seen above) features a 1.7-inch QQVGA
(128x160 pixels) TFT display along with
a 0.08-megapixel rear camera. Besides
expandable storage of 4GB, the handset
is backed by a 750mAh battery, which is
rated to deliver up to 235 hours of
standby time and 3 hours of talktime.
The feature phone measures
105x44x14.7mm.
The Micromax Joy X1850 (seen above) i
also a dual-SIM phone, and sports
similar specifications like the Joy X1800
except a slightly different look and an
1800mAh battery rated to deliver up to
642 hours of standby time and 7.5 hour
of talk time. The handset measures
114.5x50.5x15.8mm. Both the feature
phones are Bluetooth-enabled and
include FM radio connectivity.
"We introduce products which offer great
value to the consumers. With the launch
of Joy series, we have taken a lead yet
again by offering a unique combination
of innovative packaging and great value
through our offerings," said Vineet
Taneja, CEO, Micromax Informatics
Limited during the launch.
Speaking of Micromax feature phones,
the firm recently launched more than a
dozen handsets under its X-series and a
couple under its C-series.
http://m.gadgets.ndtv.com/mobiles/news/micromax-joy-x1800-joy-x1850-feature-phones-launched-with-pouch-packaging-657873
