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Mobile handset maker Lava International on Tuesday said that it has grabbed the top spot among Indian mobile handset vendors with maximum number of 4G VoLTE enabled smartphones.
The company is offering VoLTE on 77% of its smartphones out of the 22 4G smartphones in its product portfolio. It has also included VoLTE on all its recently launched smartphones, also it will be upgrading smartphones launched 9-12 months back to VoLTE in a few months.
“We anticipated a surge in VoLTE demand early last year and aligned our product and market strategy accordingly. Precision in planning and execution worked well for us. We launched our first VoLTE enabled smartphone Lava A71 early this year and till date we have launched around 17 VoLTE enabled smartphones which is the highest compared to other Indian mobile handset players,” said Gaurav Nigam, Head- Product, Lava International.
“Our aim is to be prepared to accommodate changing consumer needs to ensure we never let them down,” he added.
According to data by Counterpoint Research, demand for VoLTE smartphones has nearly doubled since Reliance Jio Infocomm’s 4G launch.
With increased LTE penetration 4G LTE enabled smartphone sales in India is estimated to cross 50 million in 2016, the company said. Citing industry reports, it added that 2 out of 3 smartphones shipped during the first quarter of 2016 in India supported 4G LTE technology.
Lava offers most number of 4G VoLTE smartphones amongst Indian handset makers - ET Telecom
The company is offering VoLTE on 77% of its smartphones out of the 22 4G smartphones in its product portfolio. It has also included VoLTE on all its recently launched smartphones, also it will be upgrading smartphones launched 9-12 months back to VoLTE in a few months.
“We anticipated a surge in VoLTE demand early last year and aligned our product and market strategy accordingly. Precision in planning and execution worked well for us. We launched our first VoLTE enabled smartphone Lava A71 early this year and till date we have launched around 17 VoLTE enabled smartphones which is the highest compared to other Indian mobile handset players,” said Gaurav Nigam, Head- Product, Lava International.
“Our aim is to be prepared to accommodate changing consumer needs to ensure we never let them down,” he added.
According to data by Counterpoint Research, demand for VoLTE smartphones has nearly doubled since Reliance Jio Infocomm’s 4G launch.
With increased LTE penetration 4G LTE enabled smartphone sales in India is estimated to cross 50 million in 2016, the company said. Citing industry reports, it added that 2 out of 3 smartphones shipped during the first quarter of 2016 in India supported 4G LTE technology.
Lava offers most number of 4G VoLTE smartphones amongst Indian handset makers - ET Telecom
