Why cant they have consistency in their wordmarks ... lack of attention to detail.
Why is "JioGate" together? Why is "jio partner world" different words but "jio secureelite" one? Why is JioPOS together (could it not be a better name like Jio Checkout or Jio Sales Point?). POS is an industry term for the checkout machines. Why name your app that? How many mom and pop stores know what a POS is?
Jio has come a long way but this lack of attention to detail plagues most Indian companies, top to bottom, and that is why they do not get branding right. Meanwhile foreigners will market their sub par products with excellent brand detail and extract premium.
Apologies for the rant.