IPL still a hit with advertisers; TAM data shows 6% jump in ad volumes

[Anup Tiwari]

MUMBAI: Advertisers and brands
continue to bet big on the Indian
Premier League (IPL) even as the
twenty20 tournament draws more
viewers despite controversies
surrounding the league and talks of
oversupply of cricket as IPL came
immediately after the World Cup.
Advertising volumes in the ongoing
eighth season of IPL are 6% higher
than the last season with online
retailers taking the lead, according
to data released by TAM Media
Research.


http://m.timesofindia.com/business/...6-jump-in-ad-volumes/articleshow/47246698.cms

 

[Rahulan Raj]

world cup has useless 42 games & only 7 games with substance. ..
ipl has 60 games with substance !