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IPL auction gets 6.5 lakh visits on starsports.com
MUMBAI: Star said Wednesday its site starsports.com has received a positive response to the video streaming of the Pepsi IPL 2014 auction.
Star claimed that the reach was comparable to what Sony Six delivered last year with the telecast of the 2013 Pepsi IPL player auction.
Streaming of the action from the 2014 Pepsi IPL Player Auction on starsports.com attracted as many as 6.8 lakh visits to starsports.com over the two days.
These numbers were delivered despite a 5-minute delay in the service.
In comparison, starsports.com reached 387,000 viewers with an average time spent of 31 minutes each on the web.
The Indian consumer is evolving fast and more and more consumers want to catch action while on the move.
We are convinced that this year, the mobile screen will be where the action will be for IPL.”
The highest growth in traffic was seen in the first session of the auction on 12th when marquee players like Yuvraj Singh and Kevin Pietersen were being sold.
The traffic peaked at 3 pm on 12 February.
Almost 60 per cent of the traffic was from sports fans between the age of 18-24 years, and almost all of the traffic was in the coveted male demographics.
Read Full Here
MUMBAI: Star said Wednesday its site starsports.com has received a positive response to the video streaming of the Pepsi IPL 2014 auction.
Star claimed that the reach was comparable to what Sony Six delivered last year with the telecast of the 2013 Pepsi IPL player auction.
Streaming of the action from the 2014 Pepsi IPL Player Auction on starsports.com attracted as many as 6.8 lakh visits to starsports.com over the two days.
These numbers were delivered despite a 5-minute delay in the service.
In comparison, starsports.com reached 387,000 viewers with an average time spent of 31 minutes each on the web.
The Indian consumer is evolving fast and more and more consumers want to catch action while on the move.
We are convinced that this year, the mobile screen will be where the action will be for IPL.”
The highest growth in traffic was seen in the first session of the auction on 12th when marquee players like Yuvraj Singh and Kevin Pietersen were being sold.
The traffic peaked at 3 pm on 12 February.
Almost 60 per cent of the traffic was from sports fans between the age of 18-24 years, and almost all of the traffic was in the coveted male demographics.
Read Full Here
